Appify

Services

Strategy, design, engineering — under one roof.

We're a senior team that pairs product thinking with shipping muscle. Engagements range from a two-week audit to a multi-year ongoing partnership. Below is the full menu — most projects pick from two or three.

01

Strategy & Discovery

We help founders and product teams turn ambition into a sequenced, defensible plan. Audits, technical due diligence, and product roadmaps anchored in what your customers actually need.

What you get

  • Technical & UX audit
  • Opportunity sizing
  • Sequenced roadmap
  • Architecture options memo
  • Hiring & team plan

Good for

Pre-seed founders validating an idea, or platform teams sizing up a rewrite.

02

Design & Brand Systems

UX research, interaction design, design systems, and brand identity. We ship visual languages that compound as your product grows.

What you get

  • User research & jobs-to-be-done
  • Information architecture
  • Interaction design
  • Component library (Figma + code)
  • Brand identity & guidelines

Good for

Teams that need a senior design partner who'll ship, not just decks.

03

Product Engineering

Full-stack web, mobile, and AI product builds. Modern, type-safe codebases your internal team will be happy to inherit when we hand off.

What you get

  • Web apps (Next.js / Remix)
  • Mobile (React Native / Swift)
  • AI features (RAG, agents, evals)
  • Observability & alerting
  • Test & CI infrastructure

Good for

Founders building V1 through V3, and teams adding senior capacity quickly.

04

Cloud & DevOps

Infrastructure that scales without on-call dread. CI/CD, observability, cost controls, and predictable deploys on AWS, Vercel, and the edge.

What you get

  • Infrastructure-as-code (Terraform)
  • CI/CD pipelines
  • Observability (Datadog / Sentry)
  • Cost & performance audits
  • Disaster recovery plans

Good for

Teams who outgrew Heroku and need a grown-up infra partner.

05

Growth & Analytics

Marketing-site CRO, product analytics, lifecycle messaging, and the measurement plumbing to know what's actually working.

What you get

  • Analytics architecture
  • Event taxonomy
  • A/B testing infra
  • Landing-page CRO
  • Lifecycle email & SMS

Good for

Post-PMF teams trying to scale acquisition without flying blind.

06

Ongoing Partnership

After launch, we stay involved. Monthly engineering retainers, design office hours, or a fractional CTO seat — whatever shape your team needs.

What you get

  • Monthly retainer hours
  • On-call & incident support
  • Quarterly product reviews
  • Hiring panel support
  • Architectural sounding board

Good for

Teams who liked working with us and don't want us to disappear.

How we engage

Three ways to work with us

  • 4 — 16 weeks

    Fixed-scope project

    A defined deliverable with a fixed price. Good for audits, V1 builds, and brand systems.

  • 4 — 8 weeks

    Embedded sprint

    We slot in alongside your team and ship together. Best when you need senior horsepower fast.

  • Monthly

    Ongoing retainer

    A standing block of senior time. Use it for shipping, on-call, or strategic sounding-board work.

Not sure where to start?

Most clients aren’t. Send us a few sentences about what you’re trying to build and we’ll come back with a concrete next step — usually within a business day.